Implementing Best Practice
Getting Results
PROGRAMME
Key Account Management
INDUSTRY
Finance
THE CHALLENGE
Aviva UK was looking to optimise the excellence of their most senior distribution team; including Key Account Managers (KAMs), Strategic Account Managers (SAMs), Global Account Directors (GADs) and all managers and leaders within the UK Strategic Partnerships team. They wanted to ensure that their best were working as one team, following an agreed best practice model.
THE SOLUTION
Chosen by KnowledgePool (an independent Managed Service Provider) as the consultancy best placed to meet Aviva’s challenge, Bigrock designed a series of programmes to show delegates how to utilise best practice models to operate as one team.
We led discussions around best practice Key Account Management; combining Aviva’s own resources with Bigrock’s KAM Brilliance model and global best practice thinking. Bigrock Consultants detailed the key skills, knowledge and processes essential for winning and building strong relationships with Key Accounts.
THE RESULTS
This model, combined with further Bigrock training, has now been rolled out into other Aviva UK divisions (including Life, GI, Health, and Financial Institutions) and internationally.
56%
Increase in Sales
69%
Overall Performance Improvement
69%
Improvement in Quality
39%
Reduction in Costs
56%
Reduction in Tasks
66%
Uplift in Customer Satisfaction
70%
Uplift in Employee Satisfaction
This model, combined with further Bigrock training, has now been rolled out into other Aviva UK divisions (including Life, GI, Health, and Financial Institutions) and internationally.