CULTURE
Cultural change that aligns with your organisation…
Drive Lasting
Cultural Change
TOP
DOWN
VIRAL
SPREAD
SOCIAL
NORMS
In today’s rapidly evolving business landscape, organisational culture is more than just a buzzword it’s the foundation of sustainable success. At Bigrock, we partner with you to define and deliver cultural change that aligns with your organisation’s vision and mission, creating a compelling and purposeful place to work. Our approach ensures that cultural transformation is not just driven from the top down but is embraced and spread virally through every level of your organisation, resulting in a new and lasting social norm that balances commercial success with positive impact on people and the planet.
Our Approach to Cultural Transformation
Our cultural change programmes are guided by the Albert and Whetton model of socialisation, identification, and internalisation, ensuring that new values and behaviours are not just introduced but deeply embedded across the organisation. This comprehensive approach facilitates a true transformation, creating a culture that is aligned, cohesive, and sustainable.
1. Linking Culture to Vision and Mission
We start by working closely with your leadership team to define the desired cultural change in the context of your organisation’s vision and mission. By aligning the cultural transformation with your strategic objectives, we ensure that the change is not only relevant but also integral to your long-term success. This alignment helps your team see the direct connection between their daily actions and the broader goals of the company, generating a sense of purpose and direction.
2. Top Down and Viral Change
Cultural change must be championed by leadership, but it also needs to resonate at every level of the organisation. Our approach ensures that change is driven both top-down and virally through the organisation. We empower leaders to model the desired behaviours while simultaneously engaging employees at all levels to adopt and spread the new culture organically. This dual approach creates a powerful, self-reinforcing cycle of change that reaches every corner of your organisation.
3. Socialisation, Identification, and Internalisation
Using the Albert and Whetton model, we guide your team through the stages of socialisation, identification, and internalisation:
Socialisation: We introduce the new cultural values and behaviours, helping employees understand and connect with the change. This stage involves communication, training, and hands-on experiences that make the new culture accessible and relatable.
Identification: Employees begin to identify with the new culture, seeing it as a reflection of their own values and goals. We create opportunities for individuals to engage with the new culture on a personal level, creating a sense of ownership and belonging.
Internalisation: The new culture becomes internalised, turning into a natural and automatic part of daily work life. At this stage, the values and behaviours have become the social norm, driving consistent, positive actions across the organisation.
The Benefits of a Compelling and Purposeful Culture
A strong, aligned culture not only makes your organisation a more attractive place to work but also drives commercial success in a way that is self-sustaining and benefits all stakeholders.
With our approach, you’ll experience…
Increased Employee Engagement and Retention where a clear, purpose-driven culture boosts employee morale, satisfaction, and loyalty, reducing turnover and building a committed, high-performing team.
Enhanced Organisational Cohesion & Alignment where everyone is aligned around shared values and goals, collaboration and communication improve, leading to more efficient and effective operations.
Greater Innovation and Adaptability where a strong culture empowers employees to take initiative, think creatively, and adapt to change, building an environment where innovation can thrive.
Sustainable Commercial Success by embedding a balanced approach that considers people, profit, and planet, your organisation can achieve sustainable growth that meets today’s needs without compromising future opportunities.
Why Choose Bigrock?
We don’t believe in off-the-shelf solutions. Our cultural change programmes are customised to reflect your unique challenges, goals, and organisational dynamics. We work alongside you to craft a strategy that delivers meaningful, lasting results.
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With extensive experience in guiding organizations through complex cultural transformations, our team brings a wealth of knowledge, best practices, and proven methodologies to your project. We are dedicated to helping you create a culture that is not only successful but also sustainable and aligned with your values.
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Our data-driven approach uses diagnostics and metrics at every stage to assess progress, inform development, and ensure that the cultural change is truly embedded. We track the impact of the transformation on key business outcomes, demonstrating the tangible benefits of a compelling and purposeful culture.
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Hear from our clients…
AWESOME JOB
Just wanted to say well done for such a great day on Wednesday. I really thought the whole thing hung together so well and you and the team have a done an awesome job (in the face of some serious challenges). I am very excited at what this will do for our business. Thank You.
Director – London, UK
BRILLIANT
Brilliant, loved it, really made me think/challenge myself to think and act differently.
Relationship Manager – Birmingham, UK
VERY ENJOYABLE
I just wanted to let you know how much I enjoyed Monday. Everything has been really well thought through and it was a day rich in content and materials and fun. Fascinating to see how the team I was in became more of a team in just those few hours. I think we have a real opportunity to make a change.
Senior Leader – UK
Transform Your Culture, Transform Your Business
The success of your organisation is directly linked to the culture within it. By investing in cultural change, you’re not only enhancing your organisation’s culture but also helping propel your entire business forward.
Ready to Unlock Your Organisation’s Potential?
Contact us today to learn more about our cultural change programmes and how we can help your organisation thrive. Let Bigrock partner with you on this transformative journey.